“Artists in Residency can really help bridge that gap.” “Why aren’t people releasing music around the time they’re playing their F1 event?” he asks, comparing it to the Super Bowl - for which artists frequently release new music in advance of their (televised) halftime performances. Since then, he’s noticed a disconnect between the live music and entertainment experiences at F1 races and what’s broadcast on TV - as well as missed opportunity for artists. Will.i.am has been a huge F1 fan since the Peas performed at the first Singapore Grand Prix held at the Marina Bay Circuit in 2008. That was followed by “Let’s Go,” another F1-inspired track, which features J Balvin. The role led the Black Eyed Peas’ member to release his first solo single in over a decade: “The Formula,” featuring Lil Wayne. This year, will.i.am became Formula One’s first Global Artist in Residence, which he pitched to Formula One Group CEO Stefano Domenicali as a series of musical collaborations celebrating the sport as well as an opportunity to bring the concert aspect of F1 to a global audience - not just the ticket holders lucky enough to see it live. “It’s almost subconsciously ingrained in our DNA - that racing goes hand-in-hand with music.” “The majority of people listen to music in their car,” he says. The connection between music and Formula One, for Wedgewood, is innate. According to ESPN, F1 viewership in 2022 jumped significantly among teenagers, women and the key 18-34-year-old demographic. That translates to television viewership as well. In 2018, 265,000 people attended the COTA race. Wedgewood references the effects of Netflix’s “Drive to Survive”, the popular docuseries that successfully altered the demographics traditionally associated with the world’s most luxurious motorsport (older, wealthy, male) and opened it up to a younger generation - particularly Americans. That lineup - which leans more rock-oriented for the COTA audience, compared to the Latin lineups of Miami, is “a testament to what we’ve seen over the past several years,” Wedgewood says. 2023’s lineup alone included The Killers, Queen with Adam Lambert and Tiësto. By 2019, COTA was boasting three days of performances. Since then, Taylor Swift, Imagine Dragons and Pink have performed. Glynn Wedgewood, COTA’s senior vice president of music and entertainment, says the track first introduced live music performances with Elton John in 2015. F1 race - until the inclusion of Miami last year and Vegas in 2023. Since 2012, Circuit of The Americas in Austin, Texas, had been home to the sole U.S. Music will mix with the motorsport at countless events beginning Wednesday, including an opening ceremony with will.i.am, J Balvin, Tiësto, John Legend, Keith Urban, Kylie Minogue, Thirty Seconds to Mars and more.Ĭoncerts have become an expected addition to the F1 experience, and the trend has made its way stateside over the last decade. Musicians loving F1 is limited to no genre and no country - its appeal is as global as the sport itself.Ī prime example is this week’s inaugural Las Vegas Grand Prix, which will see F1 drivers zipping down the strip, bathed in the electric glow of its opulent casinos. The up-and-coming indie twang band Wednesday released a track called “Formula One” on their 2023 album. There’s Bad Bunny ’s “Monaco” and Carín León’s “Por La Familia,” both of which feature Red Bull driver Sergio “Checo” Perez in their videos. It is no wonder that F1 has long been an enthusiasm of musicians and music fans for decades - the Beatles ’ George Harrison wrote “Faster” about the series, what he called “a noisy rock ‘n’ roll” the same spirit that inspired a Mario Andretti namecheck in A Tribe Called Quest’s “Award Tour.” But in the last few years, an accelerating interest in F1, particularly among young Americans, has made its influence on the music world - and vice versa - impossible to ignore. Engines are described using RPMs, the same way vinyl records are. There’s a real musical appreciation for the elite motorsport. The fierce rhythms of a V6 turbocharged hybrid engine the sticky staccato of a rushed downshift sexy, loud zooms. (AP Photo/Lynne Sladky, File)(AP/Lynne Sladky)LOS ANGELES (AP) - Beyond the engineering, the athleticism, the speed, the luxury - fans love the sound of Formula One. As the sport grows in popularity, race weekends are transforming into mini music festivals with A-list talent performing after the day's event. Business & Finance Click to expand menu.įILE - Red Bull driver Sergio Perez, of Mexico, left, walks with Puerto Rican reggaeton musician Bad Bunny before a Formula One Miami Grand Prix auto race at Miami International Autodrome in Miami Gardens, Fla., on May 8, 2022.
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